PR, Content Creation, Team Management, Marketing for Nike ACG

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Client: Nike ACG
Years: 2003-2009
Services: Traditional & Digital Pan European PR, Content Creation, Team Management.

Nike retained KAOS in 2003 to first create and manage their UK team of skiers and snowboarders. In the following 6 years, this role substantially grew to include directing key campaigns and other core areas of Nike ACG European marketing including:

Pan-European Team Management
Pan-European PR for team activation and campaign work
Retail Marketing initiatives
Creative including press kits
Management and creative development of the Nike ACG Sweetspots campaign over 3 years

Sweetspots became a multiple award winning digital campaign for Nike. KAOS devised storyboards and briefed creatives, including production teams, and oversaw the delivery of content. We also undertook all activation including all PR initiatives. KAOS assisted to integrate the campaign across Nike departments delivering results for sales, marketing and brand teams.

They said : "We've had a massive benefit from the work you have done for us over the past years" - Thierry Peuchot, Marketing Director - Nike ACG

Sweetspot 26: Sverre Liliequist travels to Mica, Canada to ski the dramatic line called "The Harp" that won him video part of the year in 2006. Kaos involvement.