Client: Monster Energy
Years: 2009 - Currently
Services: Sponsorship Activation in Action Sports and Motorsports, PR
Monster Energy exploded the European energy drinks category using major sponsorships in motor and action sports as the driving force of communication.
KAOS helps activate the brand's major event and athlete sponsorships
ensuring media in the "Monster-way": aggressive, sinister, mysterious, cool
and fun. We cover F1, Moto GP, WRC, Gumball Rally, Action Sports and many
other initiatives. Our activation plans cover the full spectrum from press
trips and media events to the creation of 'big-idea' digital content
campaigns.
They said : "I don't know what we'd do without you guys. Time and again you keep delivering amazing results" - Simon Maudsley, European Marketing and Events Manager, Monster
Earn your stripes Hossegor
Earn your stripes Ibiza
Earn your stripes trailer
Jenson Button relaxing before the Dubai race with his supermodel girlfriend Jessica Michibiata, providing marerial for a KAOS photoshoot aimed to flood international press with Monster branded Jenson photos.
Jenson Button relaxing before the Dubai race, providing marerial for a KAOS photoshoot that flooded international press with Monster branded Jensson photos.
Jenson Button celebrating his first F1 world title.
Jenson Button with his supermodel girlfriend Jessica Michibiata. Those images of the recently crowned F1 world champion invaded a wide range of magazines and newspapers bringing the Monster sponsorship of Jensson to the public eye.
Part of the first KAOS photoshoot with Jenson Button in Sao Paulo, just before his crowning as the new F1 World Champion.
Part of the first KAOS photoshoot with Jenson Button in Sao Paulo, just before his crowning as the new F1 World Champion.
