Client: LG
Years: 2008 - Currently
Services: Campaign Development, Sponsorship Activation, Experiential Marketing PR, Social Network Marketing

KAOS was globally appointed by LG in 2008 to consult on the brand's sponsorship of the FIS Snowboard World Cup including the preparation of a European Activation Plan.

In the UK, KAOS was also tasked to activate the proposed FIS London Big Air. We started by forming a partnership for the FIS and LG enabling the creation of the first LG London Freeze at Battersea Powerstation, an event which will enter its 3rd successful year in 2010. KAOS then activated the event sponsorship on behalf of LG with an integrated plan including a grassroots national tour supported by a broad digital and PR campaign.

In 2009 KAOS’ activation plan supported LG Mobile brand objectives to create a digital and social networking campaign, "Freeze Connect". This saw LG Mobile event activation communications, reach broad audiences through a comprehensive campaign based around Facebook and Twitter. PR initiatives supporting the campaign resulted in excess of one million pounds of media value.

They said : "Thanks again to the KAOS team for implementing an excellent event at 2009 Freeze and delivering top flight PR results for the second year. Great work all round" – Mike Tew Advertising / Media Manager

Tim and Jools from Snowfix present the 3 days of London Freeze 2009.

Tim and Jools from Snowfix interview the following bands:.......

Coverage from the Barcelona based Lamono mag (web edition). KAOS hooked up Lamono with a pair of Skullcandy for this fashion photoshoot.

Tim from Snowfix interviews Jesse "The Devil" from the Eagles of Death Metal in the LG Hub.

London Freeze 2009 was directly covered through Twitter and moments like that were broadcasted within seconds. Here Stefan Gimpl, winner of the LG London Freeze FIS contest, prepares for his final jump.

London Freeze 2009 was directly covered through Twitter and moments like that were broadcasted within seconds. Here Calvin Harris killing it at the main stage of London Freeze 2009.

KAOS introduced a series of consumer promotions for the activation of the LG FREEZE sponsorship in the form of Alternate Reality Games, which were run through social networking platforms

KAOS signed Tim and Jools, the popular presenters of the videoblog Snowfix as mains psokepersons for the sponsorship of the LG FREEZE as well as the best British snowboarder of the time, Ben Kilner.

With the 2009 LG FREEZE being covered via Twitter a lot of promotions were run through it. Pictured, members of the KAOS LG Freeze team with one of the competition winners.