Client: Hurley
Years: 2003 - 2006
Services: Pan European PR, Content Creation, Team Management
With Hurley's European launch, KAOS were appointed to create and leverage a team of athletes to form the backbone of the brand's sports marketing initiatives.
After 2 years of great results in the UK, KAOS also lead this charge across Europe. Campaign and events work included "Break The Bank".
The Euro Hurley surf team took to the North Sea on a Dutch Schooner for a week-long search for waves and onboard partying. Daily video edits of the action were posted online to a global audience and 8 surf mags around the world ran the feature story.
KAOS also managed and activated the European leg of the Taste of Chaos music tour, - 12 stops across the UK and Germany connecting Hurley with retailers and media along the way.
They said: "HAVE YOU ANY IDEA HOW MUCH YOU ROCK????!!!! I'm slightly in shock at how good you are!" Lou Dawson, Hurley European Marketing Director
Frenchman Cristophe Allary, one of the key Hurley athletes in Europe.
Belgian rider Damien Delsaux
Hurley sponsored athlete Stokes riding a mean left barrel, in a photo that provided the cover for Surfer's path magazine.
Spaniard Edu Munoz sticking a varial flip.
The Break the Bank Hurley team, featuring from left to right Christophe Allary, Ian Battrick , David Jaio Montoya and Yannick de Jager.
Cristophe Allary in "Break the Bank".
Yannick de Jager enjoying a soda inside the massive Hurley truck, during the "Break the Bank" mission.
Cristophe Allary throwing some spray for the photographers in Break the Bank.
The massive Hurley truck that the team used to go around in Break the Bank, and on a second note provided an excellent backdrop for team photos.
